Shaping Identity
In this section, you can explore a selection of my work focused on creating and developing visual identities for brands.
I approach each project as a complete identity system, bringing together logo design, typography, color palettes, graphic elements, packaging, signage, and selected brand applications. My aim is to create visual languages that are distinctive, consistent, and flexible enough to work across different touchpoints.
Depending on the project, I develop the identity from the initial concept and logo exploration through to the final visual system and its applications.
Harvey BRG. — Brand Identity
Harvey BRG.’s visual identity was developed for a gourmet burger brand with a bold, modern, and highly recognizable character.
The identity combines strong typography, a distinctive burger symbol, and a red, black, and white color palette to create a clear and energetic visual language. This system was extended across packaging, takeaway materials, promotional flags, apparel, printed applications, and other branded touchpoints.
The aim was to build a flexible identity that could maintain consistency across different formats while preserving the brand’s confident and contemporary personality.
Harvey Street — Brand Identity
Harvey Street was developed as a street food concept under the Harvey Burger brand umbrella, created for smaller, kiosk-style restaurant formats with a faster and more casual dining experience.
While Harvey Burger represents a more gourmet restaurant approach, Harvey Street was designed to introduce a more energetic, accessible, and urban brand language. The identity was built around this distinction, combining bold typography, a strong red-and-black color system, and a street-cart inspired visual symbol.
The project included the development of the logo, color palette, typography, packaging, signage, and supporting brand applications, creating a flexible identity system that could work consistently across compact restaurant spaces and takeaway-focused touchpoints.
Ice Cab — Brand Identity
Ice Cab’s visual identity was created for a brand specializing in ice cups and thermal carrying products. The identity was built around the ideas of coldness, portability, and practical everyday use, while keeping the brand visually distinctive and easy to recognize.
The geometric cube forms in the logo reference ice directly, while the bright color palette gives the brand a fresh and energetic character. The identity was extended across product packaging, transparent ice cups, thermal bags, signage, and digital applications, creating a consistent system that could adapt easily to different product groups and customer touchpoints.
Ethica Suite — Brand Identity
Ethica Suite’s visual identity was created for a hospitality brand in Antalya, with the aim of reflecting comfort, elegance, and a refined sense of place.
The logo combines warm and cool visual elements to balance the atmosphere of the Mediterranean with a more premium accommodation experience. The identity was developed across signage, stationery, guest materials, key cards, printed applications, and presentation assets, creating a consistent visual system that supports the brand both within the hotel environment and across its communication touchpoints.
