Visual Stories
In this section, you can explore a selection of my work across mascot and character design, posters, illustration, editorial projects, magazines, coloring books, and visual campaign materials.
In each project, I focus on transforming an idea into a clear and distinctive visual language through composition, typography, color, and image-making. Depending on the project, I either develop the visual direction from the initial concept and sketching stage through to the final artwork, or adapt an existing idea across different formats, pages, and communication needs.
MADO
Poster Series
This poster series was developed for different MADO products and campaign themes, with a focus on creating strong product-led visual communication while maintaining a consistent brand language.
Each design brings together product photography, typography, color, and composition to create a distinct atmosphere around the featured flavor or message. While every poster has its own visual character, the series remains connected through a premium, clear, and recognizable approach.
This roll-up banner series was developed as part of MADO’s international communication materials, presenting the brand’s traditional desserts and ice cream products through a consistent and premium visual language.
Each design focuses on a different product while maintaining a shared system through typography, composition, color, and decorative graphic elements. The series was created to work effectively across different physical environments, supporting product communication while preserving a strong and recognizable brand presence.
MADO Roll Up Banner Series
Harvey Burger Sail Flag Series
This sail flag series was developed to strengthen Harvey Burger’s visibility across outdoor events, promotional areas, and brand activations.
Each design presents the brand through bold typography, product imagery, character illustrations, and a consistent red, black, and white visual system. The series was created to maintain strong brand recognition from a distance while adapting the identity to a dynamic outdoor format.
PizzaBulls Roll-Up Banner Series
This roll-up banner series was developed for PizzaBulls to create a strong and recognizable brand presence across events, promotional spaces, and campaign environments.
The designs combine bold typography, dynamic compositions, product and sports-inspired visuals, and the brand’s red, black, and white color system. Each banner was created to communicate clearly from a distance while maintaining a consistent visual language across different applications.