Stories in Motion
In this section, you can explore a selection of my work across advertising films, motion design, and AI-assisted video production. In each project, I focus on transforming an idea into a visual narrative through scene development, storyboarding, visual direction, and motion design. Depending on the project, I either manage the production process from concept to final output or adapt an existing idea across different formats and screens.
Below each video, you can find more details about the initial concept, my creative approach, the tools I used, and my role throughout the production process.
From 1850 to 18:50
World Ice Cream Day Brand Film
A brand film that transforms MADO’s story, which began in Maraş in 1850, into a shared experience continuing across different cities and generations today.
The film creates a visual connection between the brand’s production heritage and contemporary everyday moments. Through historical scenes, regional characters, and different lives coming together at 18:50, the story presents ice cream not only as a product, but as a shared memory passed down through generations.
I was actively involved in the creative development, scene composition, storyboarding, visual direction, and AI-assisted production process. One of the main priorities was maintaining visual consistency across scenes set in different cities, while preserving the characters, product details, and transitions between past and present.
MADO’yla Zor Yarışırlar
AI-Assisted Brand Film
An AI-assisted brand film presenting MADO’s 176 years of craftsmanship through the visual language of a major sports competition.
Throughout the film, stadium scenes, athletes, referees, countdowns, and control-room sequences build the expectation of a major race. Yet the starting line remains empty—because no rival can be found to compete against MADO. Beginning with the idea of “Searching for a Rival,” the story leads to the final message: “When it comes to ice cream, MADO is hard to compete with.”
MADO’s craftsmanship, real milk, real salep, and dedication to production are communicated through a cinematic, confident, and subtly playful narrative.
I was actively involved in concept development, storyboarding, scene composition, visual direction, and the AI-assisted production process. A key focus was maintaining a consistent stadium atmosphere, cinematic language, and narrative continuity across scenes inspired by different sports disciplines.
MADO Mantı x Coca-Cola
A short campaign film created for cinema screenings as part of the collaboration between MADO and Coca-Cola.
The film brings together the appetizing product details of MADO’s mantı and Coca-Cola’s refreshing visual world through a cinematic narrative. Steam, texture, sauce, and serving details emphasize the warmth of the dish, while close-up shots of ice, condensation, and flowing beverage highlight Coca-Cola’s sense of refreshment. The edit was designed to communicate the complementary relationship between the two products in a concise, impactful, and memorable way.
I was actively involved in the visual direction, storyboarding, scene composition, product presentation, and motion design process. The main focus was to create a high-impact visual language suitable for the cinema screen, while maintaining a balanced representation of both brands and presenting the products in a realistic, premium, and appetizing way.
The Power of Grace
International Women’s Day Brand Film
An AI-assisted brand film created for MADO for International Women’s Day, celebrating not only the visible strength of women, but also the quiet power with which they grow, create, and transform.
The film begins with an orchid emerging from the soil and uses this visual metaphor to reflect women’s resilience, labor, and creative force. The orchid’s delicate appearance and strong roots symbolize the balance between grace and inner strength. Through imagery of salep, soil, steam, and production, MADO’s natural and deeply rooted brand world becomes part of the narrative.
I was actively involved in the creative concept, storyboarding, scene composition, visual direction, and AI-assisted production process. One of the main goals was to create a warm, cinematic, and emotionally resonant film without relying on conventional Women’s Day clichés.
A Love Never Forgotten
Valentine’s Day Brand Film
An AI-assisted brand film created for MADO for Valentine’s Day, bringing timeless love stories together with the experience of taste.
Inspired by legendary romances such as Leyla and Mecnun and Ferhat and Şirin, the film reinterprets a romantic encounter within the warm atmosphere of a MADO restaurant. Through brief moments of eye contact, sincere smiles, and shared flavors, it suggests that love is found not only in grand declarations, but also in simple moments experienced together.
Built around the idea “A love that stays on everyone’s lips, a taste that never leaves mine,” the film connects romantic storytelling and product experience in a natural and memorable way.
I was actively involved in the creative concept, storyboarding, scene composition, visual direction, and AI-assisted production process. The main focus was to establish the MADO setting clearly, create believable chemistry between the characters, and develop a romantic visual language without relying on conventional Valentine’s Day clichés.
