Beyond The Screen
In this section, you can explore a selection of my work created for physical spaces and brand applications. These projects include interior and exterior branch visuals, wall designs, stands, roll-ups, vehicle graphics, and various in-store communication materials. In each project, I focus on translating a brand’s visual identity into its physical environment while considering scale, placement, functionality, and the overall spatial experience.
Depending on the project, I develop the visual concept from the initial idea through to final application, or adapt an existing brand language across different surfaces, dimensions, and formats.
Throughout this section, you can see how each design is shaped according to the space, its purpose, and the way people interact with it.
MADO Kiosk Wall Graphic
Designed for the MADO kiosk at Kozyatağı City’s AVM, this wall graphic transforms the brand’s visual language into a large-scale spatial application.
The composition combines MADO’s signature blue with a dynamic milk splash and ice cream visual, creating a strong focal point behind the kiosk. The aim was to strengthen brand visibility within the space while integrating the graphic naturally into the overall retail environment.
From Maraş to World
Wall Graphic Concept
This wall graphic concept was developed to translate MADO’s heritage into a large-scale visual experience.
Inspired by Kahramanmaraş, the compositions bring together the Ahir Mountains, traditional Maraş architecture, and MADO’s iconic ice cream. Two different flavor variations were created within the same visual system, using color, texture, and product focus to build distinct atmospheres while maintaining a consistent overall concept.
Wall Graphic Concept
MADO China Wall Graphic
This wall graphic was designed for a MADO branch in China, translating the brand’s heritage and visual identity into a large-scale interior application.
The composition brings together traditional ice cream craftsmanship, a global visual reference, and MADO’s signature product in a contemporary illustration style. The aim was to create a strong focal point within the space while communicating the brand’s origins, craftsmanship, and international presence through a single visual narrative.
PizzaBulls Signage & Totem Design
The design combines the brand’s bold red identity with illuminated plexiglass box letters and composite surfaces to create a highly visible and consistent presence in the surrounding environment. The aim was to strengthen brand recognition from a distance while keeping the applications clear, functional, and aligned with the architecture of the branch.
This project focused on developing a strong exterior signage system for PizzaBulls, including the main façade sign and freestanding totem applications.
PizzaBulls Event Stand Experience
This project was developed for PizzaBulls’ event presence, covering the visual design and on-site application of the stand and its supporting communication materials.
The work included stand graphics, roll-up designs, price posters, printed inserts and event collateral, creating a consistent and recognizable brand presence across the entire space. Beyond the design process, I was also involved in the on-site setup and documented the event through photography and video, allowing the project to be carried from concept to real-world execution.
This project focused on strengthening Harvey Burger’s exterior brand presence through a custom signage and totem system designed for the branch environment.
The work included the design of the main illuminated façade sign and freestanding totem, with composite materials used to create a durable and visually consistent application. The goal was to increase visibility from a distance while maintaining a strong connection with the brand’s bold red identity and architectural surroundings.