Visual Stories
Visual Stories brings together selected works across character design, illustration, editorial projects, posters, and campaign materials.
Each project explores how concept, composition, typography, color, and image-making can come together to create a distinctive visual language.
Mascot Design & Character Development
Mascot design is about creating a visual personality that can represent a brand across different experiences and touchpoints.
From initial sketches and character exploration to 2D development and final visualization, each character is shaped around the brand’s identity, audience, and tone of voice.
For PizzaBulls, the mascot was developed as part of the brand’s collaboration with Cedi Osman and the PizzaBulls C.O. Basketball Team, extending into live events, photography, and video content.
PizzaBulls Children’s Activity Book
Designed for younger audiences, this activity book transforms the PizzaBulls brand into a playful and interactive experience.
Storytelling, coloring pages, puzzles, mazes, and illustrated activities come together within a consistent visual world connected to the brand’s identity.
Editorial & Magazine Design
A selection of editorial projects developed for PizzaBulls and Harvey Burger across different communication needs.
For PizzaBulls, I contributed to the monthly publication Bullten, working across content, covers, page layouts, and visual hierarchy. Harvey Burger publications were created for presentations, fairs, and promotional environments, combining photography, typography, and structured editorial design.
MADO
Poster Series
A series of product-led posters developed for different MADO campaigns and communication needs.
Each composition combines product imagery, typography, color, and atmosphere while maintaining a consistent and recognizable brand language.
Developed for MADO’s international communication, this roll-up series presents traditional desserts and ice cream through a refined and consistent visual system.
Designed for physical environments, each piece balances product focus with a strong and recognizable brand presence.
MADO Roll Up Banner Series
Harvey Burger Sail Flag Series
A bold outdoor series created for events, promotional areas, and brand activations.
Typography, product imagery, and character illustrations come together within Harvey Burger’s red, black, and white visual language to create strong visibility from a distance.
PizzaBulls Roll-Up Banner Series
Created for events and promotional environments, this series translates PizzaBulls’ energetic brand identity into a large-format visual system.
Bold typography, dynamic compositions, and sports-inspired imagery maintain a strong and consistent brand presence across each application.