Shaping Identity
Shaping Identity brings together selected brand identity projects developed across different industries and experiences.
From logo and typography to color, packaging, signage, and physical applications, each project is built around a clear and adaptable visual language.
Harvey BRG. — Brand Identity
A bold identity created for a contemporary gourmet burger brand.
Strong typography, a distinctive burger symbol, and a red, black, and white palette shape the brand’s energetic visual language across packaging, apparel, promotional materials, and physical touchpoints.
Harvey Street — Brand Identity
Developed as a street food concept under Harvey Burger, Harvey Street introduces a more casual, urban, and fast-paced expression of the brand.
Bold typography, a red-and-black palette, and a street-cart inspired symbol create a flexible identity designed for compact restaurant formats, packaging, and takeaway experiences.
Ice Cab — Brand Identity
A fresh and energetic identity created around the ideas of coldness, portability, and everyday functionality.
Geometric ice-inspired forms and a vibrant color system extend across product packaging, ice cups, thermal bags, signage, and digital applications.
Ethica Suite — Brand Identity
A refined hospitality identity created to reflect comfort, elegance, and the Mediterranean atmosphere of Antalya.
The visual language balances warmth with a premium character and extends across signage, stationery, key cards, guest materials, and branded applications.
